Event:

Where: Le Meridien, Philadelphia, PA

When: Tuesday, December 13, 2011

Time: 8:30 – 4:30 PM

Register:  Registration is limited to LPA members only.

Event Overview:
LPA members may be familiar with or even using some social media channels, but are you using the right ones for your business?  Do you know how to develop an effective social media strategy or are you just going about social media haphazardly?  Do you recognize social media advertising from social media marketing…and do you know why you should?

In this workshop, led by popular LPA presenter Hollis Thomases, you’ll get answers to these questions and more.  Come prepared with your laptop and be ready to work and learn!  Hollis will take you through hands-on exercises using your own websites and social media accounts with you at the wheel.  We’ll begin with Track 1:  Social Media Refresher, move onto Track 2:  What You Don’t Know About Digital Marketing Could Be Killing Your business, and because there’s always something new and exciting in this field, we’ll cover Track 3:  Beyond the Web: 10 Hot Trends in Digital Marketing, and our final session will be an open forum where you can ask any question, do your best work, and walk your social media walk!

Event:

Where: Kid Shelleen’s, 1801 West 14th Street, Wilmington, DE

When: Monday, November 7, 2011

Time: 12:00 – 1:30 PM

Register:  Registration is limited to forum members only.

Event Overview:
Come prepared with your smart phones or laptops!  Hollis Thomases, author of Twitter Marketing: An Hour a Day, will review the kinds of things you need to know about effectively using social media as a busy executive woman.

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Event:

Where: RIVA Market Research, Rockville, Maryland

When:  Friday, November 4, 2011

Time: 11:30 AM

Register:  Online Registration

Event Overview:
From Hollis Thomases, who literally ‘wrote the book’ on Twitter, learn how to use Twitter for Brands. Find out how to find your target audience, realize the benefits of engaging, conduct research and analyze results. Session will include live demos, basics of hosting a tweetchat, tool review, and plenty of time for Q&A.

Event:

Where: Online (Register Here!)

When: Wednesday, October 12, 2011

Time: 12:00 – 1:00 PM (EST)

Session Overview:
“Twitter Strategies: Tips & Tricks” — full session details coming soon!

About the Event:
An online social media workshop that includes 8 strategy, thought leadership sessions and 5 how-to workshop sessions. Workshop was designed from the ground up to keep the learners in mind who are new to social media. Workshop topics are designed to help attendee give all-encompassing view into all aspects of social media.  A unique strategy combined with practical hands-on approach allows attendees to not only learn social media, but to also apply the learnings right from the word go. (See the Agenda)

Event:

Where: University of Delaware, Lerner Hall

When: September 9 – 11, 2011

Time: Registration Starts at 6:00 PM Friday

About the Event:
Startup Weekend is an intense 54-hour event which focuses on building a web or mobile application over the course of a weekend. The weekend brings together people with different skillsets – primarily software developers, graphic designers and business people – to build applications, develop a commercial case around them, and have a working version by Sunday night.

Event:

Where: The Family League of Baltimore City, 2305 N. Charles Street – Suite 200, Baltimore, MD

When: Friday, June 24, 2011

Time: 1:00 – 4:30  PM (EST)

About the Event:
Hollis’s afternoon session will revolve around how ideas can be generated and distributed through social media. Using real-world examples and case studies, Hollis Thomases will help attendees learn:

• An overview of the ways, methods and foibles that occur from having ideas spread through social media and now social media “works” (or doesn’t)
• The benefits and perils of using and relying on social media
• Choosing the best platforms and how to distribute ideas and content
• How conversations get carried forward into the social media sphere

Now that Twitter has scooped up TweetDeck, a tool that helps people monitor conversations on the microblogging platform, what does the deal mean for marketers?

We posed this question to Hollis Thomases, president of WebAdvantage.net and author of “Twitter Marketing: An Hour a Day.” Here’s her assessment:

My first reaction was, ‘There goes the neighborhood!’ as in, now that Twitter’s buying one of the more popular 3rd party apps, it will continue to compete against all the other independents and what’s that going to mean to them? Twitter has already started to make it harder for independent developers with their restrictions and forthcoming API changes. What’s the incentive (other than maybe to sell to Twitter one day) for a developer now to develop a new/cool/useful tool…which could detract from the very tools that have let us marketers advance our work?

Personally, after discovering HootSuite, I pretty much abandoned TweetDeck so the announcement didn’t affect me personally…yet. If Twitter integrates TweetDeck (or some of its functionality) over to Twitter.com, it could provide value to users and marketers (e.g. a single point of multiple account management & Facebook updating); then again, Twitter.com is still one of the simplest and cleanest interfaces to use, which I think is particularly appealing to newcomers…and there are plenty of those coming aboard Twitter every day. Will there still be a simple interface that makes a newbie feel comfortable trying Twitter? I certainly hope so.

Twitter paid $40 million for TweetDeck, a 15-person shop based in London, according to the Financial Times. In 2008, Twitter bought Summize, a Twitter search engine, for about $15 million, according to theBusiness Insider.

Event:

Where: JW Marriott, 151 West Adams Street, Chicago, IL

When: June 9, 2011

Time: 12:00 – 1:00 PM (EST)

About the Event:

This two-day sales and technology training conference will build on what partners already know about our 4C platform and share the innovative ways they can deploy EPiServer on behalf of their clients.

Over the course of two days we will present the latest product developments, give you one-on-one access to our product development teams, update you on EPiServer’s strategic planning initiatives and share our marketing success secrets.

PLEASE NOTE THIS IS A PRIVATE EVENT NOT OPEN TO THE PUBLIC.

Congrats to @joguerra on winning a signed copy of Twitter Marketing: An Hour a Day in our latest #TMHAD Book Giveaway. Jo attended Hollis Thomases (@hollisthomases) “19 Ways to Use Twitter to Grow Your Business” session at this year’s Social Media Success Summit.   Over 750 people attended (wow!) and were offered the chance to win a copy of the book.

Thanks to everyone who attended and for all the great feedback we saw on Twitter and Facebook.  If you weren’t lucky enough to win, don’t forget you can purchase Twitter Marketing: An Hour a Day from Amazon for less than $20!  Here’s a link:

Hollis will also be presenting “Twitter Strategies for Business” next month at Instant eTraining’s online Social Media Workshop!  If you enjoyed Hollis’s #SMSS11 session, you won’t want to miss this one either!  Click the banner below to sign up:

Event:

Where: Online (Register Here!)

When: June 8, 2011

Time: 12:00 – 1:00 PM (EST)

Session Overview:
“Twitter Strategies for Business” — full session details coming soon!

About the Event:
An online social media workshop that includes 8 strategy, thought leadership sessions and 5 how-to workshop sessions. Workshop was designed from the ground up to keep the learners in mind who are new to social media. Workshop topics are designed to help attendee give all-encompassing view into all aspects of social media.  A unique strategy combined with practical hands-on approach allows attendees to not only learn social media, but to also apply the learnings right from the word go.

Agenda:

• Managing Online Management
• Facebook Power Marketing
• Twitter Strategies for Business
• Mastering YouTube
• LinkedIn Power Strategies
• Location Based Marketing
• SEO, Content & Social Media
• Creating a Winning Social Media Plan