12-13-11 What You Don’t Know About Digital Marketing Could be Killing Your Business – LPA

Event: Join Hollis Thomases, the LPA’s most popular speaker, for a fast-paced, day-long workshop, “What You Don’t Know About Digital Marketing Could Be Killing Your Business!”  Sales people, marketing staff, and small business CEOs will learn how to leverage missed online marketing and advertising opportunities to grow their bottom line and see real results.

Where: Le Meridien, Philadelphia, PA

When: Tuesday, December 13, 2011

Time: 8:30 – 4:30 PM

Register:  Registration is limited to LPA members only.

Event Overview:
LPA members may be familiar with or even using some social media channels, but are you using the right ones for your business?  Do you know how to develop an effective social media strategy or are you just going about social media haphazardly?  Do you recognize social media advertising from social media marketing…and do you know why you should?

In this workshop, led by popular LPA presenter Hollis Thomases, you’ll get answers to these questions and more.  Come prepared with your laptop and be ready to work and learn!  Hollis will take you through hands-on exercises using your own websites and social media accounts with you at the wheel.  We’ll begin with Track 1:  Social Media Refresher, move onto Track 2:  What You Don’t Know About Digital Marketing Could Be Killing Your business, and because there’s always something new and exciting in this field, we’ll cover Track 3:  Beyond the Web: 10 Hot Trends in Digital Marketing, and our final session will be an open forum where you can ask any question, do your best work, and walk your social media walk!