Sneak Peek: 8 Social Media Measuring Tools for Business

“Sneak Peeks” are a series of previews and first looks at the inside pages of the new book Twitter Marketing: An Hour a Day. Watch this blog for the very latest news and inside info about the book, brought to you straight from author Hollis Thomases.

A Selection of Social Media Measuring Tools for Business

With this sneak peek, we’re going to provide you with a partial list of some of the social media monitoring and measuring tools used for businesses. (For the full list, you’ll have to buy book, hint-hint!)

Radian 6

Radian 6 is one of the more well-known solutions in the industry. It has both corporate and agency solutions. Through its real-time executive dashboard, companies can track and be alerted to who are their influencers and what they’re saying and sharing about the brand. Radian 6 also ties in with software like Salesforce.com and Web Trends.

SM2 (Techirgy)

SM2 (Techirgy) is a social media monitoring and analysis solution designed for PR and marketing professionals. It tracks social media conversations, reviews and positive/negative sentiment for brands, clients, competitors, and partners.

Sysomos

Like the two companies mentioned previously, Sysomos‘ Web provides real-time robust tracking, notifying, aggregating, analysis, and data reporting options.

ListenLogic

Focused on the enterprise sectors such as Sales & Prospecting, Marketing, Customer Service, Research & Development, Public Relations, Corporate Monitoring, and Competitor Intelligence, ListenLogic’s “listening platform” tracks and analyzes online chatter.

Spiral16

Labeling its “informatic software” solution Spark, Spiral16’s “virtualization engine” enables businesses to discover patterns and relationships among large data sets by organizing them in interactive displays.

RapLeaf

RapLeaf gathers and analyzes “people information” such as demographics, personal interests, friend networks, and someone’s social media footprint across the Social Web.

ScoutLabs

A solution priced to accommodate even small businesses, ScoutLabs delves into searches, sentiment tracking, buzz tracking, email alerts, collaboration, and conversation digests, among other offerings.

Sentiment Metrics

International? British-based Sentiment Metrics offers its social media data analysis tool in multiple languages: Dutch, English, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, and Swedish.

About the Book

Twitter Marketing: An Hour a Day is the new book by expert author Hollis Thomases, President and CEO of Web Ad.vantage, Inc. Published by Wiley. In stores now!