What Twitter’s Purchase of TweetDeck Means for Marketers

This article originally appeared in ClickZ on May 27, 2011. Now that Twitter has scooped up TweetDeck, a tool that helps people monitor conversations on the microblogging platform, what does the deal mean for marketers? We posed this question to Hollis Thomases, president of WebAdvantage.net and author of "Twitter Marketing: An Hour ...

3-23-11 “Twitter 2.0: Creating & Distributing the Message” at SES NY

Event: Hollis Thomases will speaking at SES New York on the topic of “Twitter 2.0: Creating & Distributing the Message” with fellow panelists Michael Gray, Owner of Atlas Web Service; and Paul Madden, Owner of Crea8 New Media. Where: Hilton New York – 1335 Avenue of the Americas, New York, NY When: ...

Top 12 Twitter Questions Posed by Executives

I was recently interviewed for a radio program targeting business executives for which I was asked to prepare some of the most common questions posed by this audience about using Twitter for business.  Since I tend to hear the same questions repeatedly, compiling this list wasn't too difficult a task ...

The #FollowFriday Fall-Off Phenomenon

As anyone new to Twitter quickly learns, Follow Friday (aka #FollowFriday or #FF) is a weekly ritual in which Twitter users recommend others to follow.  Started in 2009 by Micah Baldwin (@micah - see page 180 of my book), the #FollowFriday hashtag is one of the most long-lasting and prevalent ...